Why we built our entire business on one single platform

When we discovered ServiceNow, the system was a rising star in the USA. It was almost entirely unknown in Central and Eastern Europe, but we believed it would expand globally in time, and we had every reason to believe it would be just as successful in our region. We considered ServiceNow to be a great product in terms of both its business potential and its technical excellence. It was generations ahead of its competitors, and we were strongly drawn by the opportunity to move from a role as a mere supplier of software into that of a consultancy, and to gradually build strategic partnerships with our customers.

In the first years of GuideVision’s existence, we reconsidered whether and why we would bet everything on a single platform. As a small company, it was hard to remain an authorized ServiceNow partner. Had we lost that badge, we would have lost most, if not all, of our customers at the time. That was a risk we consciously had to take.

At the same time, this approach had several positives. We were unique in our knowledge of the entire platform. Our employees worked only on the Now Platform, and they didn’t have to jump from system to system in various projects. That helped us gain expert knowledge and credibility with our customers, as well as with ServiceNow itself. We created bonds of trust — customers need not worry that we’ll want to replace their platform with another competitor.

Over the years, we have always considered adding new products to our portfolio, ideally from the low-end segment. ServiceNow has focused increasingly on large companies, which opens an opportunity to find a simpler and less expensive solution for smaller companies. Nevertheless, we have always decided to remain with our single-product strategy for the aforementioned reasons. As we have become more successful, greater opportunities keep appearing on the existing market, and the need to supplement our offer with additional products has essentially disappeared. We have had our hands full with ServiceNow itself.

In 2020, when we became part of the Infosys family of companies, our capabilities increased significantly, given the nearly unlimited resources available. We now have a major company behind us, one which has been successful on several continents and now wants to succeed on the European market as well. That’s why we’ve relaunched discussions internally about the possibility of adding something new to our portfolio. Demand is still great for ServiceNow, and we wouldn’t have to do it, but considering that our possibilities have expanded and the potential to reach even higher has increased, we’re thinking about giving it a go. I can’t say anything specific, but I believe that an interesting product awaits us in the near future that we’ll be able to offer to our customers.